All restaurants and other catering establishments can benefit from having an outdoor dining area, you can create a unique selling point of an alfresco dining area, and increase your restaurant’s capacity to generate further revenue.
There are many ways restaurants, hotels, bars and pubs can plan for outdoor dining to delight and impress your customers. Below are some ways how you can create and prepare your outdoor dining areas this year.
Apply for a pavement licence
Before you start creating a comforting outdoor dining area, you’ll have to apply for a pavement licence if you want to offer outdoor dining in an area that is owned by the council. The pavement licence is a way to get permission from your local council to be able to seat your customers outside your premises.
It sounds complicated but don’t worry, due to the pandemic the process has been made more efficient and cheaper. The pavement licence fees differ depending on the area you’re in, but it’s usually a maximum of £100.
When you apply for the pavement licence, you are asked to state exactly where you would like to place your restaurant furniture like your restaurant tables and chairs. As expected, you will have to make sure you follow social distancing guidelines and that your outdoor dining area does not block the paths of the public.
If you are like most restaurants and planning to offer alcohol outside, you will need to apply for a separate licence to serve alcohol. Once you receive these licences, you can start start creating your alfresco dining area.
Create a shelter for your outdoor area
For your outdoor dining area, you can use your gardens, yards, car parks, closed roads and pavements but one thing to bear in mind, is that fast changing great British weather. The uncertainty of the weather means you’ll likely need a shelter for your outdoor dining area such as canopies or awnings – anything to prevent the rain from coming down on your customers and making them leave.
To make your guests even more comfortable particularly in the colder months, you can install infrared heaters to keep them toasty and allow them to enjoy your delicious food and drinks outdoors.
Make your outdoor restaurant area welcoming
Outdoor areas can be made to be as welcoming and cosy as the indoor area of your restaurant. You don’t want to appear like you’ve just put a few tables and chairs outside, you want to make an effort to create a comfortable setting for your guests.
Decorate your outdoor restaurant tables, chairs and other outdoor restaurant furniture, and why not use benches and cushions to make the outdoor seating comfortable. You can also decorate the outdoor dining space with plants, outdoor lighting and other restaurant decorations.
However you choose to decorate your outdoor dining area, remember to try to match the area with your brand and your indoor restaurant area. Consistency is usually key with decoration, and that applies to your outdoor area too.
Market your outdoor dining area
After you’ve created your beautiful outdoor dining area, you need to make sure people know about it so now comes the marketing part. The best way to advertise your restaurant’s outdoor seating area is through social media. Regularly post pictures of your new outdoor area on all of your social media platforms.
Don’t forget to also update your Google My Business page so that when users are searching for outdoor restaurants in your area, your restaurant is listed with an outdoor dining area.
If you further want to advertise your restaurant, you can do pay per click campaigns on Google and social media, where you advertise your restaurant’s outdoor dining area to potential customers. This will cost but it’s a great way to gain you new customers.
Start taking online bookings
Due to the pandemic, online booking has become the norm so it’s important to stay with the trend and offer online bookings for your indoor and outdoor restaurant area.
There are many software you can use to be able to do online bookings, and you should also allow guests to book online on your website and through Google. Online bookings can be a good indication of how busy you might be that evening.
YesGroup have offered a few outdoor dining area ideas to help your restaurant plan for outdoor dining, which has become particularly important because of the Covid pandemic. However you decide to create your outdoor dining area, having a plan will save you both time and money.
To help create your beautiful outdoor dining area, why not have a browse of some high quality:
Starting and opening a restaurant is an exciting and fun venture, but can be a big challenge and usually requires a large investment of both time and money. Knowing what areas of your restaurant to spend your precious money on can be a daunting task.
There are two main types of restaurant costs: the initial one-time startup costs and the ongoing operating costs. Both of these types of expenses include restaurant labour costs, equipment costs, food costs, rent costs, utility costs and many more different types of costs. It is important to have a restaurant budget and be aware of how much the restaurant startup costs and the restaurant operating costs can be.
Therefore YesGroup have created the Ultimate Restaurant Costs Breakdown guide to simplify the financial costs of starting and running a restaurant.
Restaurant Startup Costs Breakdown
When opening a restaurant or catering establishment, there will be some initial expenses to expect, but most of these would usually be one-time costs, the things which you only normally have to buy once.
They can include purchases such as kitchen equipment, tables and furniture, security deposits, business licences and initial marketing costs. Below are the restaurant startup costs breakdown.
Restaurant kitchen and cooking equipment costs: £25,000 – £40,000
If you are creating a restaurant from scratch, then for smaller restaurants, you can expect to pay £25,000 – £40,000 to buy restaurant equipment and restaurant kitchenware.
For larger restaurants, then you can expect to pay £60,000 – £100,000 but this depends on the equipment type, whether it is used or new, or if you are buying or leasing the equipment. Used equipment can be significantly cheaper than new equipment, but might not last as long.
Deposit for property: £2,000 – £5,000 (for renting) or £25,000 – £50,000 (for buying)
If you are renting the property, then it is usually a deposit of 1 month or 2 months worth of rent, which would usually be between £2,000 – £5,000 depending on which property you choose to rent.
However, if you are buying the property for your restaurant, then the usual deposit is 10% of the asking price to get a mortgage to purchase the property, but you can give 15% or even 20% deposit if you can afford it. This can be between £25,000 – £50,000. The higher the deposit amount you give, the less money you have to pay back each month for the mortgage.
Initial marketing costs: £2,000 – £5,000
Many restaurants spend some money on marketing before the official restaurant launch and this can include flyers, advertisements like banners and billboards, social media advertising, creating a website and other online advertising.
Depending on how much initial marketing you’d like to do, pre-launch marketing costs are usually between £2,000 – £5,000 but if you want to make a bigger impact for the grand opening, then expect to pay £10,000 – £20,000.
Ordering and payment systems: £1,500 – £2,000
All restaurants require ordering and payment systems, also known as POS (Point of Sale) systems such as Epos Now. They allow you to manage inventory, take and process orders, as well as collecting payments from guests. The POS systems include the hardware like tills, components like the barcode scanner, credit card readers and receipt printers, and the software.
In total, the POS systems will likely be a fixed cost of about £1,500 – £2,000 or you can purchase the POS systems on a monthly deal for about £100 – £150 per month, depending on the quality of the POS systems you choose.
Building renovations and improvements costs (not essential): £40,000 – £100,000
This only really applies to those who will be buying a property for their restaurant. If you are buying a cheaper property to save money, it is likely you will have to pay for some building renovations and improvements before the grand opening of your restaurant.
Depending on how much work you want to get done, the renovation costs for your restaurant can range from £40,000 – £100,000.
Restaurant Operating Costs Breakdown
After the initial restaurant startup costs comes the ongoing restaurant operating costs that are usually paid every month. They include food and drink costs, labour costs, mortgage or rent costs, utility costs, marketing costs, insurance costs and licencing costs.
Below is a breakdown of the restaurant operating costs.
Monthly food and beverage costs: 25% – 35% of food and drink sales
Your food and beverage costs will be a large part of your total costs, and even though you want the highest quality ingredients for your customers, it is always good practice to buy from wholesalers to help minimise your food and drink costs.
Food and beverage expenses usually amount to about 25% – 35% of your food and drink sales and price of your food, depending on the type of restaurant you have.
Monthly employee salaries / labour costs: £2,100 per employee
Employees are an important part of any business and for restaurants, labour costs are usually around 30% of the restaurant’s revenue. The average salary of a restaurant worker in the UK is about £25,200 for the year, which comes to about £2,100 per month.
Based on the role of the employee, the salary will vary slightly. Here is a breakdown of the average yearly salaries of restaurant workers in the UK, based on their role:
General restaurant manager – around £31,000
Restaurant assistant manager – around £23,000
Head chef – around £27,000
Sous chef – around £25,000
Waiter / waitress – around £23,000
Monthly rent or mortgage payments: £2,000 – £5,000
If you are renting the property of your restaurant, then you will have to pay rent monthly to your landlord. But if you have bought the property with a mortgage, you will have to pay monthly mortgage payments to your mortgage provider (assuming you have a mortgage). Either way, these would likely cost between £2,000 – £5,000 each month depending on many factors such as the size and location of your restaurant.
Monthly utility costs: £1,000 – £1,500
Every restaurant will have monthly utility costs which includes electricity, gas and heating, water, trash removal, phone and internet. If you are renting, some of these costs may be included in the rent. Utility costs vary depending on many factors such as the size of your restaurant and the area your restaurant is in, but usual utility costs are around £1,000 – £1,500 per month.
Monthly marketing and advertising costs: £500 – £800
Every business requires some sort of ongoing marketing and advertising to gain new customers and even retain customers. Marketing for your restaurant can include advertising on leaflets, billboards, radio and tv, and in more recent times it includes more modern digital marketing such as Google ads, social media marketing, Search Engine Optimisation (SEO) and website management.
Depending on the extent of your marketing campaigns, ongoing monthly marketing costs can be around £500 – £800.
Yearly insurance costs: £750 – £1,500
Insurance is a cost that many restaurant businesses do not factor in when calculating their ongoing costs. Property insurance, inventory insurance, liability insurance and other types of insurance can mount up, and can cost around £750 – £1,500 for the year, depending on which types of insurances you choose for your business.
Yearly business licence and registration costs: £250 – £500
There are licences and registrations that are required for opening and operating a restaurant. You would need to apply for a food business registration that covers all food operations and food premises approval from your local council if your catering business would be handing meat, fish or dairy products but these licences would not cost anything.
Your restaurant would also likely need a premises licence that covers selling alcohol as well as providing entertainment such as live music, recorded music and sporting events but this usually costs between £100 – £200 for the year.
If your restaurant also has a bar area, you might want to consider buying a TV, and with it you’ll need a TV licence which will cost around £160 per year.
For marketing purposes, you might also want to consider a permission to distribute leaflets licence to distribute leaflets, flyers, other printed material or even to display takeaway menus. Overall, licences usually cost between £250 – £500 per year depending on the number of licences your restaurant requires.
When opening a brand new restaurant and keeping it going, there will be a numerous amount of costs that can be difficult to get your head around initially. From renting costs to furniture costs, from food and drink costs, to marketing costs, understanding where your restaurant expenses lie is critical to managing your restaurant’s expenses and ensuring your business stays within your initial budget.
Hopefully this restaurant cost breakdown guide has helped you understand the main restaurant start-up costs, as well as the main restaurant operating cost.
Your restaurant’s colour scheme is an important consideration and will have a significant impact on your customers, how they feel, how long they spend in your restaurant and more importantly, whether they come back.
Different colours influence your customers in different ways, and represent your brand so it’s important to understand how your interior and exterior colours of your restaurant affect your business’s message.
Yes Group have created a guide to go through different possible colours and colour schemes you could use in your restaurant, and what emotions and feelings the different colours can evoke from your customers.
Warm colours tend to make you think of warm things like heat and sunlight, and usually evoke feelings of excitement and increase peoples’ appetite. Warm colors also look as though they come closer, and so are often used to make larger rooms feel cosier.
Warm colours are ideal businesses with high volumes such as buffets, restaurants with high turnover rates and fast food restaurants.
Red colours stimulate impulse eating, increases your heart rate and blood pressure so are ideal for establishments such as fast food restaurants which want to move customers in and out fast.
Combined with other warm colours, yellow evokes feelings of happiness and cheer to a restaurant’s image. Too much bright yellow however, can irritate customers which can be used for encouraging customers to eat and leave quickly such as in fast food restaurants.
Orange colours also encourage happy and cheerful feelings and are often used with yellow in non-luxury establishments such as cafes, fast-food restaurants or yoghurt shops.
Neutral Colour Scheme
Neutral colours: Ivory, Pale Yellow, Beige, White, Grey
Neutral colours are a perfect safe choice for restaurants. Light neutral colours like ivory, pale yellow and beige can be used to make small rooms appear larger than they actually are. The light neutral colours portray a calm and relaxing atmosphere and so are perfect for cafes, bistros and high end restaurants.
White can be used as an accent or secondary colour for restaurants, and when combined with a bright primary colour such as red, yellow or blue, they are ideal for fast food and fast-service restaurants. The white colour evokes feelings of cleanliness, innocence, purity and hope and the white colours allows the bright colours to pop out and be more memorable.
The darker neutral colours like grey can be used as an accent to portray a level of sophistication to your restaurant, and so are ideal for high end restaurants with fine dining.
The pastel colour scheme is soft, light, calming, and much less saturated than the primary colours. They portray feelings of softness, openness, composure and calmness.
Pastel colours also work well with the neutral colours to evoke feelings of sophistication, and thus are ideal for fine dining restaurants.
Due to the soft and calming nature of the pastel colour scheme, it is gaining more popularity in fashionable and trendy restaurants and therefore are perfect for cafes, bistros and chic and stylish restaurants.
Dark Colour Scheme
Dark colours: Dark Red, Dark Green, Dark Blue, Dark Purple, Black
The dark colour scheme is perfect for restaurants and establishments aimed towards evening and late dining, that like to create romantic and intimate settings. So dark shades and dark colour schemes are ideal for stylish and romantic restaurants, bars, clubs and VIP lounges.
The different coloured dark colours evoke different feelings, but do be careful of using too many dark colours as it can make customers feel a little too claustrophobic.
Dark red can be associated with feelings of romance, willpower and courage. Dark blue is quite a masculine colour, associated with feelings of power and integrity while dark purple can represent luxury and power.
Black can signify power, sophistication and elegance but when used too much in restaurants, black can give customers feelings of sadness. So when using black to create that intimate evening atmosphere, try to combine the black colour with the other colours in the dark colour scheme..
The nature and earthy colour scheme represents colours that are naturally found in nature, and features mainly greens, browns and darker oranges. The nature colour scheme is often used in trendy and fancy restaurants.
Green is the perfect colour for health-conscious restaurants that want to offer healthy and fresh food options to their customers. Brown portrays feelings of comfort and stability so pairs nicely with green and other earthy colours.
Warm earth tones such as deep reddish brown, dutch orange and verdigris green work very well for high end and fine dining restaurants.
There are so many different types of colours schemes you can choose for your restaurants and businesses but whichever colour you choose, consider how you want to make your customers feel and what message you want your brand to convey. Then use this colour scheme guide to help you choose the perfect colour(s) to reflect this.
Looking for some restaurant supplies to match your restaurant’s colour and branding? Have a browse at hundreds of restaurant catering supplies of all types of colours:
Whether you run an amazing restaurant or a fancy hotel, buying restaurant crockery is not always as easy as it seems. It can be stressful choosing the perfect crockery for your restaurant like plates, bowls, serve-ware and dishes that not only fit with your branding, but also be within your budget and that your customers will love. Thankfully Yes Group have created this ultimate guide of what to consider when buying restaurant crockery supplies.
Consider the crockery pricing
Restaurant crockery supplies come in a wide range of prices and to reduce your business costs and save money, we recommend to buy in bulk from the same store if possible.
When purchasing your commercial dinnerware, look for crockery products that are readily available and have a lot of stock available so that when you want to order more, you don’t have to replace an entire set of crockery which will result in higher costs.
Consider quality and durability of the restaurant crockery
Commercial dinnerware and dishes can be more expensive than their domestic versions but that’s because they are made to a higher quality and to be more durable. Commercial crockery for restaurants and hotels are designed to last longer and withstand more regular uses in restaurants.
Chinese crockery and Chinese restaurant dinnerware in particular, are made to the finest quality to be stronger, thicker and more durable than home crockery.
Consider the crockery material
There are many different types of restaurant crockery materials you can choose for your restaurant and hotel. All the materials have their advantages and disadvantages and which one you choose depends on your restaurant’s needs.
Bone China Crockery – Ideal for fine dining and grande cuisine and even though it can look delicate, it is very strong, resistant and durable
Plastic crockery – Easy to clean, durable, dishwasher safe and is less likely to shatter if dropped, ideal for busy restaurants
Porcelain crockery – Non-porous ceramic that is tough, very durable and comes with a gentle finish, perfect for most restaurants
Stoneware crockery – Made from clay and is durable, resilient, chip resistant and has a lighter colour but is more opaque than porcelain crockery
Paper crockery – Usually disposable and so ideal for use in restaurants where cleaning dinnerware is not desired
Consider matching your crockery’s design and colour with your brand
Your restaurant supplies are a reflection of your business and your brand so consider purchasing crockery with designs and colours that can more closely match your brand. Although it helps with brand awareness, is it not essential to spend a lot of money on custom design crockery with your exact brand colours and logo. Instead you can buy stylish restaurant crockery with similar designs and colours to your brand.
YesGroup offers high quality restaurant crockery in a range of different colours. Choose the crockery colour that best matches your brand:
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